FootfallCam Shopper Traffic Management System

People counters are a critical tool to the success of shopping malls. FootfallCam have experience in providing people counter to shopping malls of various sizes. By leveraging the data offered by FootfallCam Analytic Manager, shopping mall operators can use traffic data to benchmark their performance, determine the effectiveness of marketing campaigns, and substantiate the value of retail spaces.

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Usage: Shopper profiling module

Accuracy: 95% and above

Reports: Monthly, Weekly and Daily

Visitor Trend Analysis

People counters are placed at the mall entrances for door counting, shopping mall management will be able to understand the visitor count to gain insights in how well the mall is performing and understand the visitor trend over different days of the week and month.

Shopper Journey Profiling

Using path counting to visualise the traffic flow of visitors to determine which pathways are often used to plan placements of advertisement displays and digital signages while traffic heatmap provides in-depth view into how engaged shoppers are to determine the effectiveness of those displays and signages.

Planning Staff Allocations

FootfallCam washroom management module enables users to identify which facilities are underutilise to plan allocation of maintenance staff and plan out their cleaning schedules. The cleaning schedules of staff are based on usage of facilities instead of a recurring predetermined time.