Case Studies
Implementing FootfallCam 3D Pro2 at Griffith Central Shopping Centre
Introduction
Griffith Central Shopping Centre sought to enhance visitor analytics and manage occupancy more effectively to improve operational efficiency and ensure compliance with safety regulations. Their goal was to gain better insights into customer behaviour, optimise staffing, and improve overall shopping experiences. With the installation of four FootfallCam 3D Pro2 devices, facilitated by OccupancyCount, the shopping centre was equipped with a reliable solution for accurate visitor tracking and reporting.
Why FootfallCam 3D Pro2 Was Needed
The shopping centre needed a modern solution to address the following:
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Accurate Visitor Tracking: To monitor foot traffic patterns and understand peak times.
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Occupancy Management: To ensure compliance with safety guidelines and improve customer flow.
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Actionable Insights: To gather data for optimizing marketing strategies and tenant performance.
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Operational Efficiency: To adjust staffing levels and resource allocation based on real-time data.
How We Solved It
We managed every step of the installation process to make the FootfallCam 3D Pro2 devices operational at Griffith Central Shopping Centre. Our team provided clear recommendations for device placements to achieve the highest accuracy. We worked closely with contractors, overcoming challenges like slope ceilings and exit signs. After installation, we fine-tuned the system to ensure optimal performance and provided hands-on support, enabling the customer to easily access actionable insights from the data.
Results
The installation of FootfallCam 3D Pro2 devices at Griffith Central Shopping Centre delivered:
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Accurate Analytics: Reliable data collection with over 99% accuracy, empowering the customer with actionable insights.
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Improved Efficiency: Optimised staffing and resource allocation based on data-driven decisions.
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Regulatory Compliance: Simplified occupancy management to ensure safety standards were met.
