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“Entrance + Demographics” for Retail Chain

Product Summary

Combining the footfall with demographic data (Age, gender) to measure the responsiveness of different targeted user groups towards your marketing campaign and the sales performance.

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Product Description

With a range of software modules available, it helps businesses to make data-driven decisions supported by in-depth business insights and metrics.

People Counting - What's Measured

Visitor In and out- traffic trends in minutes, hours, days, weeks, months and years
Live occupancy of the traffic in the mall
Demographic Analysis
Peak and non-peak hours
Measure Sales Conversion Rate
WiFi Analytics - Visit Duration, Turn In Rate, Outside Traffic, Returning Customer
Group Counting
Staff Exclusion
Child Filtering
Footfall-to-Staff Ratio
Seasonal traffic variations
Marketing campaign impact

Hardware

FootfallCam 3D Pro2

AI powered 3D Stereo Vision People Counter powered by 1.5GHz Quad Core Processor, engineered to handled complex video algorithm. It’s GPU efficiently runs AI-based algorithms that leverage depth, color, texture for highly precise person identification.

Hardware API

Installation Kit and Installation Apps

All necessary installation guide and steps are provided, making the setup process smooth and hassle-free

1-year manufacturer warranty with optional extended up to 5th years

Software (With Support Contract)

FootfallCam V9 Analytics Manager

Equipped with enterprise-class software with web-based reporting suite to collect and manage data, visualise the data and business metrics With a set of prescriptive dashboard and reports designed for each role in your organisation.

Customisable workflow and reporting fit the business needs.

Scalable and expandable: Designed to accommodate future expansion, ensuring the flexibility as your mall grow

Real-time monitoring

Alert and notifications

Data integrity and health check

Rules engine

Multi-layer access management

SSO

Server API, Power BI integration

Top Management

Footfall data serves as a vital tool for top management to gain a holistic understanding of their organisation's performance. FootfallCam’s report and dashboard provide a panoramic view of macro trends in customer behavior, delivering a comprehensive perspective on footfall trends and market dynamics, which empowers decision-makers to identify patterns and gain deeper insights for making strategic adjustments. Additionally, it facilitates benchmarking by pinpointing areas of interest, allowing for effective comparisons across various locations to highlight successes and areas in need of improvement.

This data helps quantify deeper insights into customer engagement and preferences, offering top management the ability to make data-driven decisions that can enhance overall business performance.

Marketing Manager

Footfall data with demographic insights is helpful for Marketing Managers. It allows them to assess the impact of marketing campaigns on foot traffic and sales, optimising the effectiveness of marketing events and strategies at both overall and store-specific levels. This data also sheds light on changing customer behavior trends, allowing Marketing Managers to make adjustments for future initiatives. By leveraging this valuable information, Marketing Managers can refine their approaches to achieve maximum reach and impact, ultimately driving business growth and success by allocating resources more efficiently and targeting marketing efforts where they matter most.

Store Manager

Footfall data is a critical tool for Store Managers responsible for meeting sales targets and improving overall store performance. With FootfallCam’s mobile dashboard, they can access real-time sales and footfall performance on-the-go, enabling them to make data-driven decisions. Managers can also compare their store’s performance to others in their cluster, fostering a better improvement. FootfallCam AI-driven insights provide actionable recommendations to help staff achieve sales targets, optimising staff allocation during peak hours for a better in-store experience.

This data helps store managers to drive systematic staff performance management, ensuring success and customer satisfaction.

IT Manager

FootfallCam provides a 360° System Dashboard for IT Managers to view and manage, helping to reduce maintenance costs for the company and ensure high data integrity. It offers real-time insights into various aspects of the system, such as data availability, system status, device accuracy, alerting, and issue tracking. This streamlined operation minimises training time and costs during personnel transitions and enables prompt responses to minimise disruptions while maintaining data integrity. Additionally, it provides a holistic view of the operational system, from device deployment details to overall system health, ensuring smooth and efficient operations.

What Your Setup Can Look Like

From System Design To Install, We Take Every Step For You

Experienced technical consultant in planning the devices and achieved the budget fit for your system deployment
Streamlines processes and project management for on-time delivery without compromising quality
Expert engineer in system configuration and tuning
Integration work to ensure the seamless integration with your existing business function
Dedicated team for ongoing support and maintenance